Strength & Physical Culture Coaching for Men Over 40
Work Directly With Adam Blake
Imagine a mid week morning.
You wake up a few minutes before your alarm goes off feeling well-rested and refreshed.
Before getting out of bed, you take a few moments to stretch out. Your muscles feel supple, your joints smooth and pain-free.
You bounce out of bed, and head to the bathroom.
On the way you stop and take an admiring glance in the mirror. You're lean, defined, and can clearly see the outline of a six-pack starting to emerge.
You look better now than you did 10 years ago.
And more importantly, you feel better.
Your training program has packed on muscle in all the right places, and you're loving the way it's making you look and feel.
Mentally, you're focused.
Confident without being cocky.
And it certainly doesn’t hurt that other people have noticed the change as well.
You've been getting a lot more respect lately and people seem much more ready to pay attention when you speak.
Not to mention all the compliments you're getting about how good you're looking.
You carry yourself differently.
People notice it.
Not because you’re trying to dominate the room like some fake internet alpha…
But because strength, energy and confidence naturally change the way a man shows up in the world.
Life's good.
Not so long ago, things were very different.
You were fighting the flab and the flab was winning.
You had zero energy, zero libido and zero confidence in your body. And you felt like you might be too far gone to turn it all around.
Every morning you'd wake up feeling almost as tired as when you went to bed the night before.
You tried dieting, boot camps, but nothing stuck. It was starting to look like a slow descent into a broken down old age was all but inevitable.
I know this feeling all too well, because I've lived it.
At 36 years old, I hit what alcoholics call rock bottom.
I was living in a rat infested NYC walk up in a part of town where the tourists don’t go.
My drinking was out of control and I was piss weak and puny.
I had drifted so far into the darkness, I was afraid I would never find my way back.
I took a long hard look at the man I had become and was disgusted.
So I decided to make a change.
I stepped up, kicked the booze and got serious about becoming physically and mentally strong.
I trained with Hard style kettlebell masters.
Learned the secrets of gymnastic strength training.
Practiced yoga and mobility work.
And immersed myself in the science of health, strength and longevity.
And in less than 12 months I went from being scrawny and weak to muscular, strong and athletic.
From being unable to do 10 push ups to banging out sets of heavy weighted pull ups and deadlifting twice my bodyweight.
But the biggest transformation wasn't physical.
It was psychological.
By transforming my body, I had transformed my mind.
I became more disciplined.
More focused.
More confident.
I applied the principles I had learned from my boyhood hero Bruce Lee:
Absorbing what was useful, rejecting what was useless, and adding what my own experience taught me had value.
And eventually, I turned that transformation into a career helping other men do the same.
You don't need to train like a bodybuilder, live in the gym or destroy your joints to build an impressive body after 40.
You need to become :
- strong for your size
- Mobile
- Conditioned
- Athletic
- Capable
That means building a body that not only looks good but continues to move and perform at a high level as you age.
One that can handle whatever challenges life may throw your way and which allows you to still hold your own with the young lions.
Even if you might need an ice pack and a little Bengay the morning after you beat 'em.
My coaching combines:
- kettlebells
- bodyweight training
- rings/TRX
- mobility work
- strength training
- conditioning
- recovery
- nutrition
Into one sustainable system designed specifically for men over 40.
This isn’t bodybuilding.
And it’s definitely not “bro science” fitness culture.
You’re not going to spend 90 minutes a day doing cable flyes and arguing about supplements on Reddit.
You’re going to train like an athlete.
The goal is to build the kind of lean, functional physique more commonly associated with old-school fighters and gymnasts than modern bodybuilding.
Think more Daniel Craig in Casino Royale than Arnold in Conan.
This coaching program is a chance to go hard not only on developing a strong, lean body but also on the lifestyle habits and skills you’ll need to keep it for life.
And because the program is delivered online, your training can be built around YOUR life and YOUR schedule, not the limitations of a commercial gym or an in-person trainer’s availability.
Some days, it might just be a 10–15 minute mobility session done at home on your mat.
Other days, you’ll be putting in a longer strength or conditioning workout.
The goal isn’t perfection.
The goal is consistency.
Because consistency is what changes bodies and lives.
And because most of my clients have careers, families, and responsibilities, the program is designed to fit into real life.
Most of them train at home using just a few key pieces of equipment that won’t run you more than a couple hundred bucks if you don’t already have them.
Things like:
- Kettlebells
- Bands
- Rings or TRX
- Dumbbells
You don’t need much to get strong, defined and dangerous.
Just smart training that delivers real-world results.
And unlike generic online programs, this coaching is customized to YOU.
Your goals.
Your schedule.
Your injuries.
Your equipment.
Your lifestyle.
I’ll take out the guesswork, handcraft your training, recovery, and nutrition, and help you navigate the inevitable challenges that come up along the way.
Work meeting runs late and you miss a workout?
Going on vacation and need some road warrior sessions?
Birthday dinner and want to enjoy yourself without completely blowing things off the rails?
That’s what coaching is for.
Cookie cutter solutions won't cut it, because you don't lead a cookie cutter life.
But you still have to show up and do the work.
This isn’t for talkers and complainers who just “wish things would get better” but aren’t willing to actually step up and make a change.
It’s for people willing to invest in themselves and take ownership of their lives.
You could spend years trying to figure this stuff out through trial and error like I did.
Or you can shortcut the process and work with someone who has already helped hundreds of men get into the best shape of their lives.
If you’re looking for magic pills, shortcuts or six-pack abs in 14 days, this isn’t for you.
But if you want to:
- get leaner
- build real-world strength
- improve mobility and conditioning
- move like a man 2 decades younger
- feel more confident in your body
- and develop habits that actually last
…I’d love to help.
Because getting into shape after 40 IS different.
Recovery matters more.
Joint health matters more.
Time efficiency matters more.
And your training needs to reflect that reality.
If you’re willing to do the work, be coached and are serious about making a positive change that lasts, I’d love to work with you.
How To Proceed:
- Click below and go to the application form and take a few minutes to fill it out.
- I'll review your application and then shoot you a message during which I’ll be very upfront about what we can and can’t achieve in our time together. The investment is $749 for the full 90-day program.
- Once payment is received, I'll be in touch within 24 hours to schedule your onboarding call. This is where we'll take a deep dive into your goals, expectations and how all this works.
- All coaching packages are a minimum of three months in duration. That’s enough time to make a very noticeable change in how you look and feel. As well as hardwire in some long lasting health habits.
- If you join the program and decide within the first 14 days that it isn't the right fit, simply let me know, and you'll receive a full refund - no hassle, no pressure.
- Spots are strictly limited as you’ll be working directly with me. I don’t outsource anything to assistant coaches, and I want to be able to give you the one on one attention you deserve, so don’t sleep on this, as it can be awhile until new spots open up.